Kuo: Apple’s second-generation AR/VR headset to launch in 2025, may include more affordable option

Apple plans to launch its second-generation AR/VR headset in the first half of 2025, likely with a more premium configuration and a new affordable option, Apple analyst Ming-Chi Kuo said today.

apple ar 2 headset concept
Writing in his Medium blog, Kuo said the following:

The second-generation Apple AR/VR may have higher-end and more affordable models, which will launch in 1:25, and component vendors will start shipping in 2:24. Apple AR/MR shipments could reach 10 million units as early as 2025 or 2026, thanks to Apple’s second-generation AR/MR product segmentation strategy and ecosystem.

Apple has yet to release its first AR/MR headset but plans to hold a special event to showcase the product in January 2023, Kuo previously reported. Apple’s first headset is expected to be an expensive product, costing over $3,000. A new affordable option would help Apple make its headphones more mainstream and boost global shipments to 10 million by 2025 or 2026, the analyst said.

Learn more about Apple’s first AR/MR headset with our comprehensive roundup.

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