Virtual Reality

Augmented reality boosts sustainable fashion, says ZERO10 report

According to a new report from George Yashin, co-founder of ZERO10said in a recent report.

The New York, New York-based company provides businesses and individuals with AR try-on apparel applications to support sustainable fashion in the global apparel industry, using the latest vision software. computer.

According to the findings, augmented reality provides consumers with new retail offerings, including augmented fashion, furniture, health and beauty, among others, enabling smartphones and digital cameras to transform physical environments with space computing solutions.

Such AR solutions have boosted retailer sales, with virtual clothing increasing each customer’s purchases and reducing return rates by around 27%, researchers from South Korea and China found in the results.

He added that physical stores were also benefiting from the technology, where customers could preview clothes or makeup rather than using the fitting rooms, saving them time, money and energy.

Companies received additional benefits by reducing overproduction, leading to less fashion waste, according to the report, citing an estimated 2,150 garments thrown away every second in the United States.

The report notes that German logistics provider DHL has used augmented reality to prompt employees wearing smart glasses to locate optimal routes for receiving parcels on routes, eliminating scanners and paperwork.

Augmented reality empowers and entertains

The news comes as the global extended reality (XR) industry leverages AR for numerous use cases in medicine, first responders, entertainment, logistics, defense and many others.

Companies such as Florida-based Red 6 have begun leveraging technology to train pilots with virtual fighters, resulting in reduced spending and on-demand training modules, while the military American deployed its Microsoft HoloLens 2-based Integrated Visual Augmentation System (IVAS) in September for soldiers to receive augmented data and video feeds in their heads-up displays (HUDs).

Companies such as Geenee AR also partnered with Ready Player Me in April to enhance AR-based avatars, allowing people to visualize their digital identities in physical environments with real-time precision.

Additionally, Trigger XR and Niantic have also released several games to promote the Professional Golfers’ Association (PGA) as well as the recent blockbuster film Jurassic World, using state-of-the-art data visualization and interactive features for players.

Please visit the ZERO10 website for more information.


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