Virtual Reality

Nvidia beats Meta to Punch with new VR offering

Meta CEO Mark Zuckerberg can talk a lot about the business going on in the social media giant’s future metaverse, but companies like graphics chipmaker Nvidia and consulting giant Deloitte are already doing it.

On September 20, Nvidia announced the launch of its Nvidia Omniverse Cloud, a software-as-a-service (SaaS) – or “infrastructure as a service” – suite of 3D design collaboration tools designed to enable “artists, developers and enterprise teams to build, publish, operate and experience metaverse apps anywhere,” the company said in a statement.

“The Metaverse, the 3D Internet, connects virtual 3D worlds…seen through a simulation engine,” said Nvidia CEO Jensen Huang. “With Omniverse in the cloud, we can connect teams around the world to design, build and operate virtual worlds and digital twins” without the need for local computing power.

It uses Universal Scene Description (USD), a 3D composition, simulation and collaboration ecosystem developed by Pixar Animation Studios.

Besides Siemens and the advertising and marketing giant WPP, a first customer is Rimac, the Croatian hypercar manufacturer which owns Bugatti with Porsche. The company uses an Omniverse Could metaverse for an automotive pipeline that spans from design to marketing.

“Electric motors are efficient and can adjust in an instant,” founder and CEO Mate Rimac said in a statement. “Their flexibility allows engineers to create a car that can handle in a way that a combustion engine car never could.”

Using Omniverse Cloud, he said, allows “our engineering teams to focus on designing the car model itself and spend less time on the intricacies of 3D design pipelines. complex”.

At the end, a 3D car configurator “experience” will allow buyers of multimillion-dollar bespoke hypercars to access the “endless possibilities for customization without having to manually render each layer, saving time and money,” Rimac said.

Nvdia also announced that it is adding the Omniverse to its Nvidia AI platform, used by Deloitte for hybrid cloud solutions that “help customers build and deploy a wide range of AI applications, including cutting-edge AI, voice AI, recommender systems, chatbots, cybersecurity, digital twins and more.

“CMO” has a different meaning

Meanwhile, the C-suite is once again expanding to include directors of the metaverse, Bloomberg said, adding that part of their seven-figure job is to “convince internal doubters.”

Brands like Disney, Proctor & Gamble, LVMH and Crate & Barrel fill that role, he said, though few actually use the “CMO” title that first appeared in video game makers – where they make sense.

Hollywood super-agent firm CAA, meanwhile, gave Silicon Valley media executive Joanna Popper that exact title in August.

“At this pivotal time in our industry, the Metaverse will impact changes in content creation, distribution and community engagement that are driving significant opportunities for our customers,” President Jim Burtson said, Variety reported. .

Meta’s top Metaverse official is Vishal Shah, who goes by the rather less impressive title of “Vice President, Metaverse.”

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