John Lewis launches ‘dress for rent’ service so customers can RENT clothes

John Lewis is launching a ‘dress for rent’ service so customers facing the cost of living crisis can RENT clothes for three weeks before returning them

  • The rental clothing market is expected to be worth £2.3 billion by 2029
  • The “Dress for Rent” service involves customers paying to rent an item for up to 20 days
  • They did a similar scheme with furniture 2 years ago and sold out in 48 hours

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When John Lewis launched a trial for customers to rent furniture two years ago, almost all of its collection was rented out within 48 hours.

So in the spirit of reuse and recycling, the brand is trying the same trick again with a new rental service – and this time a new cloakroom is up for grabs.

John Lewis is aiming to grab a share of the booming rental clothing market, which is expected to be worth £2.3billion by 2029.

The ‘dress for rent’ service, launched today, involves customers paying a fee to rent an item – perhaps for a special occasion – for up to 20 days.

The ‘dress for rent’ service, launched today, involves customers paying a fee to rent an item – perhaps for a special occasion – for up to 20 days

Marks & Spencer also launched a dress rental service last winter. It comes at a time when shoppers are cutting back on spending on clothes amid cost-of-living pressure, and as research highlights the environmental impact of fast fashion.

John Lewis, who hopes to encourage “a more sustainable way of shopping”, is teaming up with rental specialist Hurr, an online platform that allows users to rent a Chanel mini dress for £51 or a Balenciaga bag for £130.

The platform, which works with a large number of designers and fashion chains, also allows individuals to earn extra money by renting out their own designer pieces. On the Hurr site, Prada is one of the most rented luxury brands with an average retail value of £1,200, but an average rental price of £100.

Notable proponents of the dress rental trend include Carrie Johnson, who chose to rent her wedding dress when she married Boris Johnson last year. The designer dress, which was reportedly rented for £45, would have cost £2,870 to purchase.

In 2020, John Lewis launched a similar partnership allowing customers to hire furniture including bed frames, barstools and statement sofas, with prices starting at £17 per month for a hired desk or chair for one year and increasing for larger items. And earlier this year, the retailer announced its subscription service for rented children’s clothing. It allows parents to rent up to seven items at a time, which can then be swapped out for a new design or larger size.

The latest scheme, which will lend a range of brands currently available in its department stores, comes after half-year results from John Lewis showed the cost of living crisis is affecting customers’ spending habits.

In 2020, John Lewis launched a similar partnership allowing customers to hire furniture including bed frames, barstools and statement sofas, with prices starting at £17 per month for a desk or chair rented for a year and increasing for larger properties.

In 2020, John Lewis launched a similar partnership allowing customers to hire furniture including bed frames, barstools and statement sofas, with prices starting at £17 per month for a desk or chair rented for a year and increasing for larger properties.

In 2020 John Lewis launched a similar partnership allowing customers to hire furniture including bed frames, barstools and statement sofas, with prices starting at £17 per month for a desk or chair rented for a year and increasing for larger properties.

Pippa Wicks, Executive Director of John Lewis, said: “John Lewis Rental enables our customers to experience the fashion they love without costing the earth.”

The minimum rental charge is £20 and customers can browse the collection online and choose to rent an outfit for four, eight, ten or 20 days. They arrive with a return bag and prepaid tag and are sent back to Hurr, who will have them dry cleaned.

John Lewis said research shows the UK buys more clothes per person than any other country in Europe and the wider fashion industry accounts for 8-10% of annual global carbon emissions.

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