Virtual trial is not an entirely new concept. Converse, for its part, first offered this shopping experience in 2010 via The Sampler app for iPhone which uses augmented reality. However, limitations in technology and devices have hindered the adoption of virtual fitting.
With the growing popularity of online shopping today, virtual try-ons are in the spotlight. As it helps with the challenges of online shopping, it enables consumers to have the best possible experiences while shopping on digital platforms.
Meeting the Challenges of Online Shopping
In 2021, online retail sales in the United States totaled $1.05 trillion. However, the amount of returned goods represents approximately 20.8% of this figure. It is enormous $218 billion in returns.
One of the issues contributing to this loss is the difficulty buyers have in knowing how an item will fit or look like them without trying it on. This results in ill-fitting garments, wrong shades, unmet expectations, and other issues that compel buyers to return products.
Advanced Operation AR and VR technology, the virtual fitting presents an effective solution to this problem. This digital tool allows shoppers to try on items before buying them. A smartphone, an app and a few taps are all they need to make better selections when shopping online.
A Snap search proves the effectiveness of the virtual fitting. In their recent research, 80% of buyers said they felt more confident in their purchases through the use of AR. The same research shows that 2 out of 3 shoppers are less likely to return a product after using AR.
Still, buyers have limited options when it comes to using this feature. Not all brands have virtual try-on apps. Additionally, buyers need to visit different online stores or download multiple apps to use the virtual trial.
That’s something the all-new TRYO — a virtual try-on experience that lets shoppers see multiple brands and multiple categories in a single library — could help.
TRYO Virtual Try-On: Revolutionizing the Way People Shop Online
TRYO strives to drive the next evolution of shopping. It creates an extensive library of 3D brand models including products from Gucci, Cartier and Adidas to name a few.
TRYO offers online shoppers a unique shopping experience. Using advanced AR technology, shoppers can virtually try on shoes, watches, hats, eyewear and other merchandise. From over 500 items at launch, TRYO’s library of ultra-realistic branded models will grow rapidly with new products slated to be added weekly.
Because TRYO offers brands an easy way to deliver exceptional shopping experiences, we can expect faster adoption of virtual try-on technology across the industry.
“We want to show brands how easy it can be to integrate a virtual try-on experience into their own websites,” said Mike Cadoux, co-founder of TRYO and CEO of QActual, in a statement shared with ARPost. “It may seem like a daunting task, but we are capable of doing it. TRYO shows that it can be done.
Developed by QReal, The Overview group subsidiary, TRYO offers world-class 3D and AR capabilities. It is now available for download in the App Store. Buyers can also view the 3D models in the TRYO Digital Showroom.
The future of shopping is more exciting
Virtual fitting apps bring value to brands and shoppers. Brands are able to deliver memorable shopping experiences that delight shoppers and make their shopping journeys smooth and enjoyable. They are also able to ensure customer satisfaction and reduce the need for returns. Ultimately, the use of virtual fitting technology impacts the entire industry and makes shopping more exciting.