Is Huawei’s Smart Visor a serious competitor to Nreal?

Last Saturday, at the 2022 Global Virtual Reality Industry Conference in Nanchang, Jiangxi, leading telecommunications manufacturer Huawei Technologies announced Smart Vision Glass, a virtual reality (VR)-lite device designed for the multimedia streaming.

The device connects to a smartphone to stream content to immersive digital screens. Since the hardware does not use a processor or internal storage, users must connect the device to a smartphone, tablet or desktop computer to operate the Smart Vision Glass product.

Smart Vision Glass has various technical specifications that allow wearers to stream high-quality video content to virtual screens up to 120 inches. The hardware specs of the device include a Micro-OLED display, 1080P binocular resolution, and German Rheinland blue-light certification. Smart Vision Glass also contains a smartphone-like battery allowing for extended periods of use.

Huawei plans to release the device next month, along with a pre-order period. The news comes after filing a patent for foldable AR smart glasses in April. Additionally, the Shenzhen-based company launched the VR glass helmet in November 2021.

New competition for Nreal

Notably, Huawei’s latest device shares many of the design qualities of Nreal’s augmented reality (AR) smart glasses product portfolio.

Like the upcoming Smart Vision Glass product, Nreal has designed its Air and Light products as immersive media streaming devices. The products allow users to view streaming media on virtual screens up to 102 inches in height.

The Air device packs hardware features including a 46-degree field of view, 90Hz refresh rate, and built-in 5G connectivity to secure high-quality, immersive media streaming. The Light device contains slightly reduced technical specifications but at a reduced weight.

In addition, Nreal has increased the range of products in its portfolio hand and eye tracking capacities. The company used an artificial intelligence (AI) network and Microsoft’s mixed reality toolkit to enable outward tracking and navigation during advertisement.

In September, Nreal launched its Air product on Amazon with a iPhone compatible key for iOS support. The addition allows users to connect their Apple smartphones, including the iPhone 14, to an Nreal Air product.

Additionally, in social media posts released this week, Nreal teases a new Apple device that supports Macbook computer support. Nreal will make their announcement this Thursday.

Apple’s integration has proven to be very popular among Nreal’s user base. The iPhone dongle sold in 24 hours when it debuted on Amazon under an exclusive deal.

The Nreal product portfolio is also gaining new use cases outside of its conventional media streaming focus, thanks to a range of new partners.

In collaboration with Microsoft, Nreal has developed the PeopleLens in March, a device designed to improve the social interaction of blind children.

The PeopleLens incorporates artificial intelligence networks to enable hardware to locate, identify, track and capture the gaze of nearby peers so the device can read individuals’ names aloud to assist a visually impaired child to interact and navigate.

Nreal has also partnered with Nio to distribute smart glasses specially designed for immersive content viewing and navigation inside an electronic vehicle. The partnership began in September, and the duo launched their product the same month for $331.

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