Discouraged by the muscular management style of Elon Musk? Come to us! It’s the ground used by talent-starved tech companies trying to lure thousands of former Twitter employees laid off by the social media company under its new ownership.
Twitter has fired top executives and imposed heavy job cuts with little warning following Musk’s tumultuous takeover of the social media platform. About half of the workforce – around 3,700 employees – has been laid off.
Hundreds more are said to have resigned following his sweeping reforms. On Monday, the head of French operations was the last senior executive to leave.
Spy opportunity, some companies are now trying to recruit experienced engineers by appealing to their disdain for the methods of the richest person in the world.
Katie Burke, human resources director at US software company Hubspot, condemned Musk for reports that he fired a group of employees who criticized him on the company’s internal Slack channels. Reuters was unable to verify the information.
“As a leader, being criticized is part of your job,” she wrote in a Linkedin post. “Great leaders recognize that debating and disagreeing makes you better and part of the process. If you want a place where you can disagree (in a clear and kind way of course) with people, HubSpot is hiring.
As of Monday night, Burke’s post had garnered more than 35,000 positive reactions on Linkedin.
Twitter and Musk did not respond to requests for comment.
Other companies are taking a similar approach to Hubspot.
Amanda Richardson, chief executive of recruiting software startup CoderPad, posted an open letter to Twitter leavers.
Citing Musk’s initial ban on working remotely, Richardson described Musk’s takeover as a “shitshow” that had been “terribly frustrating, depressing and demotivating.”
“At CoderPad, we think your skills speak volumes. Not where you sit. Not if you sleep at work. Not working seven days a week for 18 hours a day.
Other major US tech companies, including Meta and Amazon, have also laid off thousands of employees in recent weeks due to the uncertain economic environment.
But Musk’s public criticism highlights strong demand in some parts of the industry for highly skilled digital workers.
A recent report by market analysis firm Gartner found that high attrition rates and a wave of digitization efforts in business and government have created a “hyper-competitive” market for technical talent.
Massive job cuts and public resignations at Twitter have raised fears the company is shedding vital staff and fears the social media ‘town square’ is facing technical issues.
Michael Weening, chief executive of US cloud computing and software company Calix, called recent events on Twitter “disturbing” and promised new hires they would benefit from a company culture that “starts with people.” members of our team” in a similar post on Linkedin.
“From our perspective, this is a great opportunity because people who wouldn’t talk to us before are disillusioned and watching,” Weening told Reuters. “The toxic culture has people saying, ‘No more’.”