Image: Activision Blizzard
Hold your own AR dragon from the World of Warcraft universe in your own living room with Blizzard’s Dragonflight AR experience.
World of Warcraft is one of the most successful MMORPGs of all time and generates billions in revenue for the publisher ActivisionBlizzard. The PC-exclusive online role-playing game is regularly updated with new expansions and a total player base of almost 150 million users. Now, there’s also an augmented reality experience themed around the main game’s upcoming expansion.
AR experience promotes World of Warcraft expansion pack
On November 28, 2022, the ninth expansion pack “World of Warcraft: Dragonflight” was released, introducing dragon riding as a feature for the first time. All heroes have their own customizable dragons.
Shortly before the release of the expansion pack, Activison Blizzard did a lot of publicity and brought in well-known actors such as Pedro Pascal (Game of Thrones, The Mandalorian) and David Harbor (Stranger Things).
They are not promoting the next WoW expansion itself, but a free AR experience for Dragonflight. With it, you can bring World of Warcraft dragons into your own home. The experience works with any smartphone, whether it’s iOS or Android.
How to Get Your AR Dragon
The Dragonflight AR experience is browser-based, so you don’t need to install an app. Scan the QR code on the Dragonflight website and allow access to the smartphone camera. Then choose one of the four dragons. These include Velocidragon, Eververter Protodragon, Savage Dragon, and Highland Dragon.
Using the smartphone camera, the digital dragon appears in any physical location, such as your living room or a meadow. Press and hold the dragon and drag it on the smartphone screen to move it or zoom in and out by simultaneously spreading two fingers apart.
Use the action buttons at the bottom of the screen to trigger a gesture or roar while taking snapshots or videos. If you switch to the front camera, you can even take a selfie with the dragon. If you don’t like WoW but still have a thing for AR dragons, you should check out the AR app for Dragon House. It also offers a few more features. You have to raise and feed your dragon and can give it voice commands.