Forget the next iPhone, the Galaxy S23 Ultra is next year’s biggest launch

You might think that the best phone the launch of the year takes place in September when Apple announces its latest iPhone 15. In fact, the most important phone event occurs in February when Samsung establishes the hurdle that every new smartphone will have to step over or step down. Then we see the Galaxy S23 Ultra at Samsung Unpacked (assuming we do), the only question left is how Apple, Google and others will try to beat it.

It will be particularly difficult this year. We have a good idea of ​​the parts that will make up a new smartphone long before its launch. Since most manufacturers buy from the same parts makers, it’s hard for a phone maker to stand out. Launching a phone at the start of a new year’s launch cycle is particularly bold.

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