Apple should fear the Galaxy S23 Ultra and the coming year

If you want the fastest phone, buy one. iPhone 14 Pro. If you want the best camera and selfies? DxOLabs says it’s the iPhone 14 Pro. The brightest and sharpest phone screen? Also the iPhone 14 Pro. Now, leaks suggest that Apple’s unchecked dominance could be in jeopardy, as the Samsung Galaxy S23 Ultra could be the biggest threat the iPhone has faced in years.

We criticize Apple for its walled garden approach, but that’s not why people buy the best iPhones, especially not the high-end iPhone 14 Pro. It is true that Apple services like iMessage, or its iCloud backup, keep users addicted to Apple and feeling unable to leave. If phones weren’t great, people would find a way.

Samsung Galaxy S22 Ultra

The sleek design of the Samsung Galaxy S22 Ultra (Image credit: future)

Apple phones had the coolest designs, but Samsung and Google have caught up, and who doesn’t wrap their phone in a case anyway? Previously, Apple phones were so much prettier and sleeker than the competition, anyone interested in style wouldn’t be surprised in public with anything less. Those days are behind us.

Apple’s iPhone still has the best cameras, right?

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