Artificial intelligence

Why SEO Pros Need to Master Prompts: The ChatGPT Revolution

Content generation has grown exponentially in recent years and prompts have become an indispensable tool for SEO professionals.

With these simple instructions, it is possible to generate articles, images, videos, etc.

For marketers and SEO pros in particular, mastering the use of prompts is a real asset.

Indeed, they can teach the AI ​​how to best adhere to SEO recommendations while generating quality content.

AIs have revolutionized content generation by allowing articles to be personalized to each user’s writing style, tone of voice, and preferences based on major language models.

Today, SEO experts must master these tools to remain competitive in their field.

In short, mastering prompts and AI is crucial for SEO professionals concerned with generating quality content and complying with SEO recommendations.

With these tools, they can deliver personalized and relevant content for their target audience.

Promptology, or the art of creating good prompts

Editor’s note:

What are prompts? They are simply words, phrases, questions, keywords, etc., entered into AI tools to generate results.

What is promptology? The art of creating the most effective prompts to achieve the desired result.

Prompt to generate text

After many, many failed attempts to generate quality text, we can say that 2022 is the golden year of text generation.

Although generating texts has never been easier, I have identified the main obstacles you will encounter and their solutions.

“My text is too short”

Often the solution is to teach the AI ​​to create a document structure with an introduction, subtitles, one or more paragraphs per subtitle, and a conclusion.

The release of DaVinci-text-3 revolutionizes long-form content creation as AI now knows how to create long-form content with simple instructions.

Here are the prompts that work best with this new AI:

  • “Writing a comprehensive guide to [topic].”
  • “Create an in-depth analysis of [topic].”
  • “Explain the benefits of [topic] in detail.”
  • “Describe the history of [topic] and its impact on [related field].”
  • “The text is long but I don’t like the repetitive writing style.”

In this case, you will need to give the AI ​​examples of your writing style and use settings that reduce repetition. The latest generations of AI can give very good results.

“Is the text unique? »

This is a very good question, especially for SEO – and once the text is generated, you should use tools like Google, where you search for phrases put in quotes with the search engine to detect if the generated sentences are present.

It is not necessary to take all but a few random phrases, there are also paid services like Copyscape to do this.

“The text is full of invented concepts”

Sometimes AI can come up with concepts, and the best solution is to lower the parameter of creativity.

After that, you can also use business rules to make sure that the mentioned concepts are related to your business domain.

“Who owns the generated text?” »

This question comes up very often, but the text generation tools are very clear on the subject: the text belongs to you.

“My text is not optimized for SEO”

Indeed, the AI ​​has never learned to do SEO, so you have to give it examples and teach it the types of optimization to do, such as:

  • Include H1, H2, H3.
  • Include relevant links.
  • Use specific named entities such as places and people.
  • Use specific keywords.

It is quite possible to generate unique texts optimized for SEO.

Prompts to generate images

Regarding image generation, I wrote a full article on SEJ on how to generate imagesbut let’s take a look at the problems you will encounter.

“The resolution is too low”

For cost reasons, the images generated are of low resolution.

Many high-end tools will allow you to increase the resolution of an AI-generated image; I recommend this free tool.

“The dimensions are too small or not suitable”

Again, for cost reasons, the generated images are often 512 x 512 px.

There are two main solutions:

You can regenerate the image by specifying your dimensions – here is an example with Dream studio.

Screenshot from DreamStudioLite, December 2022Dream studio AI generated image

You can also use the overpaint technique, which allows you to add new image areas to an image.

Darth Vader Image GeneratorScreenshot by Dall-E, December 2022Darth Vader Image Generator

“Is the image unique?

The best way to check the uniqueness of your image is to use Google Photos to check how similar the images are.

“Who owns the image rights”

All image generation tools mention in their TOS that you become the rightful owner of the image.

If you ask to copy an artist’s style, the creation being new, the image also belongs to you.

“I used my own photos to generate photos”

In this case, the result will be even more original and unique.

The trend of the moment is to send a dozen close-up photos of yourself, from afar, etc. to ultimately generate an infinite amount of variation.

There are both paid and free tools, and I recommend using if you want to generate an image of yourself from different eras – the result mainly depends on the quality and variety of your uploaded photos.

Now that it’s possible to teach a unique style or concept to an AI to help designers or artists stand out, here are examples of styles that have been learned from existing photos:

  • Pictures of home interiors.
  • Fashion illustrations.
  • Concert posters.
  • Book covers.

How to Master Prompts for SEO

Test and learn

The easiest technique is to write the prompt, see what’s wrong, and modify it by adding or removing statements until you get the best possible result.

The technique is not at all scalable but allows you to get closer to the ideal result.

Often it’s not about getting a build right, but over time making sure the results are always of consistent quality.

You will also want to have different tools that will check:

  • Spelling and grammatical errors.
  • Rehearsals.
  • Forbidden words.
  • Too short generations.
  • Compliance with your SEO guidelines.

In some cases, more than 20 checks will be necessary. Note that this step may take some time. However, once you tweak it, you’ll have a template that you can reuse over and over again.

Now, I’m going to introduce a few methods that avoid the trial-and-error approach.

Use a fast search engine

The simplest, and notably free, method is to use a fast search engine. These are available for all content types.

The best-known prompt engine right now is, which lets you search based on keywords and identify and extract the prompt from an image you like.

Just click on the image and get the prompt that was used to generate it. It’s a real time saver.

Here is an example to make this image with LexicaArt. Type: “”.

typewriter prompt exampleImage by LexicaArt, December 2022typewriter prompt example

For text prompts, there are several initiatives, but the databases are quite empty.

At the moment, the most interesting prompts are often shared on Twitter.

Prompt and negative prompt

Take the case of image generation.

The image may contain a lot of bias or unwanted stuff, so you might as well eliminate it with a negative prompt that specifies anything you don’t want.

Be careful, the AI ​​must understand the concept in order to eliminate it, so you will have to teach it if necessary.

The negative incentive is to specify everything you do not do it want to appear in your text and image.

You should know that when a student writes an essay, they know what they need to talk about, but they also know not to include certain things because they might negatively impact their grade. The list may include slurs, jokes, made-up items, etc.

For humans, this is part of the memory of the experience, but for an AI, it is necessary to provide instructions in this direction.

OpenAi corrected some biases, for example, that all CEOs were male and all nurses were female.

Prompts are for writing and negative prompts are used to avoid bias and offensive content.

The latest version of GPT-3 allows giving a prompt that says everything you want to generate and a negative prompt that says everything you want to avoid – for example, repetitions, short paragraphs and competing keywords.

Have an AI write your prompts and do the SEO

ChatGPT is an artificial intelligence based chatbot from OpenAI.

It is designed to provide a smooth and natural conversation by autonomously answering questions posed by users.

This chatbot can be very useful for content generation as it can help create content by automatically answering questions, generating blog topic ideas, or suggesting titles for posts.

It can also be useful for generating content for social media or for online marketing campaigns.

Using OpenAI’s artificial intelligence, this chatbot can provide accurate and relevant answers, which can be very useful for copywriters and marketers looking to create quality content.

This ChatGPT can therefore be used to help you find your prompts.

ChatGPT write prompt exampleChatGPT screenshot, December 2022ChatGPT write prompt example

The last question now is whether this AI can do SEO.

I had already tested it in this Article SEJ by having him answer an SEO quiz, and he is now doing a perfect job! It can even create such a quiz in seconds.

SEO quiz created by chatbotChatGPT screenshot, December 2022SEO quiz created by chatbot

Now ChatGPT can optimize the following content to rank in Google for “electric candle warmer” and explain everything you need step by step.

The resulting SEO recommendations are better than last time, but still below expert level. In any case, the progress made in a few months is impressive.

SEO quiz made by a botChatGPT screenshot, December 2022SEO quiz made by a bot

content by ChatGPTChatGPT screenshot, December 2022content by ChatGPT


You now have all the keys to writing quality prompts to generate image and text content.

You will have to consider whether you want to build or buy one of the many tools available on the market and one of the many formations.

I invite you to discover the most advanced workflows that allow you to generate quality content at scale.

More resources:

Featured Image: Besjunior/Shutterstock

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