AI produced concept ‘apple car’ from description ‘minimalist sports car inspired by macbook’

Apple Car by John Mauriello

Industrial designer John Mauriello went to DALL·E 2 – a artificial intelligence system that can create realistic images and art from description – and typed he wanted minimalist sport car design inspired by a MacBook and Magic Mouse constructed of aluminum and glass. He also had the AI ​​stylize the design based on the approach of former Apple design chief Jony Ive.

As the AI ​​system sought to produce images for the Apple car, it first narrowed down the main keywords – MacBook, Magic Mouse, Jony Ive and aluminum – before releasing a sport with a minimalist design. concept car from Mauriello’s memoir. The industrial designer comments that the system produces similar results for the Apple car, giving a unique design sense to each product created by the system. From the white, windowless design to the aluminum-clad sports vehicle, the system seems to have succeeded in generating Mauriello’s intended visuals.

AI produced concept 'apple car' from description 'minimalist sports car inspired by macbook'
images courtesy of John Mauriello

Mauriello also typed ‘moody lighting’

The lighting background reflects an advertisement to present a new offer by a car manufacturer, but such an ambient atmosphere was even planned by John Mauriello. After the first set of images, he also fed the AI ​​system the words “moody lighting” to see if that would give the design an undertone of suspense and mystery.

The result feels like entering a dark warehouse, perhaps a car show designed to invoke a hushed environment, with a spotlight hitting the Apple car to emphasize its lines, edges, details and tires. of future. No interior images accompany the Apple Car, but with the rapid development of AI in various industries, they may soon follow.

AI produced concept 'apple car' from description 'minimalist sports car inspired by macbook'
AI produced concept ‘apple car’ from description ‘minimalist sports car inspired by macbook’

Generate realistic visuals from a text description

As seen in the Apple car, SLAB 2The AI ​​system can generate original and realistic visual and artistic elements from a textual description. The user enters keywords into their system and the AI ​​mixes up the concepts, properties, and styles for the desired images. According to OpenAI, the company behind DALL·E 2, its technology can also add and remove parts while taking into account shadows, reflections and textures to improve results.

The system learned the relationship between the images and the language used to describe them through a process called “diffusion”, which begins with a pattern of random dots and slowly transforms that pattern into an image when it detects specific features of that image. . The company is constantly working to improve the images generated by its AI system, and so far the company believes it has been able to generate ‘more realistic and lifelike images with 4x larger solutions.’

AI produced concept 'apple car' from description 'minimalist sports car inspired by macbook'
concept car rear view

AI produced concept 'apple car' from description 'minimalist sports car inspired by macbook'
the AI ​​system retrieved the keywords “macbook, magic mouse, jony ive and aluminum”

project info:

Last name: apple car

designate: John Mauriello

AI system: Open AI SLAB 2

Matthew Burgos | design boom

September 19, 2022

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