Apple expects to ship 1.5 million units of AR/VR headset over $2,000 in 2023

Apple expects to ship around 1.5 million units of its next AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.

yellow apple mixed reality headset mockup function
In a research note, Kuo reiterated that Apple plans to announce its mixed reality headset at an event in January 2023. The company’s first AR/VR headset is expected to cost more than $2,000, which in makes a niche product. As a result, Kuo says shipments of the device are not expected to exceed 1.5 million units in 2023.

In May, Apple showed off its AR/VR headset to Apple board members, indicating that the device is nearing its final stages before launch. Despite having worked on the headset for several years, recent issues during development related to overheating and performance have delayed the product launch.

The headset is expected to be powered by a chip with performance comparable to the M1 Pro in the 14- and 16-inch MacBook Pros.

The headset will feature more than a dozen cameras to track hand movements, two ultra-high resolution 8K displays, and advanced eye-tracking technology. Renders shared by information last year offered us a glimpse of the helmet’s potential design.

Apple is already working on the second generation version of its AR / VR headset. According to Kuo, the new helmet model will be launched in the first half of 2025, alongside a cheaper and more affordable model.

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