The Indian animation industry has seen several trends and has undergone significant transitions. Recent technological advancements are generating animation videos in all sectors to ensure better communication with the end user. Additionally, consumers today have access to a plethora of immersive content, given the rise of OTT streaming services such as Netflix, Amazon Prime, YouTube and more.
Movie enthusiasts today are looking for a high-quality viewing experience with top-notch visual effects and realistic animation. The industry is expected to grow exponentially, as technologies such as Metaverse form with the help of artificial intelligence and virtual reality. Animators and production houses around the world are exploring different possibilities for creating virtual environments that mimic real life.
Animation today opens up a world beyond entertainment. People use animation to sell properties, educate, entertain and play. The entry of VR technology will change the way animation professionals achieve realism and create intuitive experiences. Virtual reality will help the animation industry take the plunge and push the boundaries of what can be achieved. Several producers have already started relying on modern virtual reality tools to support skill-intensive and time-consuming tasks.
An animated video can take months or years to take shape when using conventional mouse and keyboard based interfaces. However, with a virtual reality-based interface, animators can significantly reduce production time while maintaining the quality of their work.
With the advent of cutting-edge VR tools, animators can now rig characters and animate keyframes in 3D. Moreover, they can easily embed videos and 360 degree animation data and achieve more by recording the audio on the platform itself. In addition to increasing productivity, virtual reality creates a platform for better animator collaboration. It speeds up the whole production process and allows them to connect the frames effortlessly. Marketers understand that humans are visual beings and people prefer images over text. Plus, a video takes it to a whole new level with multiple images backed by a voiceover.
Brands today are moving away from just a slideshow of images and calling it a video. Today, a significant part of brand communication is channeled using motion graphics, highlighting how a brand’s products or services work. Animation videos take the visual game even further by incorporating text, shapes, and images in a way that grabs viewers’ attention and piques their interest in the brand. If a brand’s animated video is entertaining, people end up streaming it organically, which takes care of the marketing part.
The animation industry is expected to receive more and more opportunities from AI, virtual reality, and the film industry. It can also broaden the reach of marketing and product placement in times to come.
According to a report by Mordor Intelligence, the global animation and visual effects market is expected to grow at a CAGR of around 11.5% from 2021 to 2026. With Metaverse, artificial intelligence and virtual reality leading the way, we could see substantial growth in animation. industry.
The opinions expressed above are those of the author.
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